OkCupid is donating $1 to Deliberate Parenthood for each person who provides the badge to their profile**
At OkCupid, we help our customers’ proper to decide on. That’s why we ask hundreds of questions so you possibly can select the kind of individual you wish to match with, whether or not meaning somebody who’s on the lookout for one thing long-term or short-term, or who’s pro-choice or not. It’s additionally why we’re excited to announce our brand-new I’m Professional-Selection badge that customers who wish to present their help of abortion entry can add to their profile. Each person within the US who solutions ‘sure’ to the query ‘‘Do you wish to add the Professional-Selection badge to your profile demonstrating your help of reproductive rights?’ will get the badge, and for everybody who does, OkCupid is donating $1 to Deliberate Parenthood (as much as $50,000).
Given the brand new, radical Texas legislation that basically bans abortion entry, it’s extra vital than ever to take a stand and we’ve discovered that our customers need to have the ability to select to filter for dates who’re pro-choice greater than they ever have earlier than. This summer time, there was an 18% improve in ‘pro-choice’ on person profiles within the US in comparison with final. Previously six months, there was a 4% improve in customers saying they don’t assume Deliberate Parenthood ought to be defunded by the federal government; right this moment, lower than 9% of OkCupid daters who answered the query stated they believed the federal government ought to “defund” Deliberate Parenthood. Moreover, 88% of people that answered the query ‘Are you pro-choice?’ stated ‘sure’ (cut up by gender, its 87% of males are and 89% of girls).
When polling the individuals who this impacts essentially the most, we discovered comparable outcomes. On OkCupid, 87% of males and 95% of girls in Texas additionally answered ‘sure’ to ‘Are you pro-choice?’ and mentions of ‘Deliberate Parenthood supporter’ in Texas profiles have greater than doubled this summer time in comparison with final.
Clearly, daters are involved in signaling their help of abortion entry and reproductive rights to potential matches, and the brand new I’m Professional-Selection profile badge will make it that a lot simpler. Daters additionally wish to filter matches by whether or not or not they’re pro-choice; in any case, individuals with ‘professional selection’ of their profile are practically 2x extra prone to get a reply than those that don’t. Due to this fact, the I’m Professional-Selection profile badge can be accompanied by a Professional-Selection Stack which acts as a filter while you’re on the lookout for dates; it is going to solely be accessible to customers with the I’m Professional-Selection badge and can solely function different daters who’ve opted into it as nicely. As a result of if you happen to solely wish to match with people who find themselves pro-choice, nicely, that’s your selection! We anticipate daters within the Professional-Selection Stack to extend their likes as much as 10x; once we launched the #ISupportPP profile badge in help of Deliberate Parenthood a number of years in the past, males with the badge obtained 9x extra likes than those that didn’t add it to their profile.
So what does it imply in case your match has the I’m Professional-Selection profile badge? Properly, past the truth that they imagine an individual ought to be capable of select when and if to have a baby (yay!), it will probably sign a couple of issues. Individuals on OkCupid who’re pro-choice are additionally:
- 8% extra prone to be on the lookout for their subsequent relationship to final a couple of years
- 9% extra prone to have reported they’re vaccinated with the I’m Vaccinated profile badge
- 10% extra prone to be registered to vote
- 12% extra prone to pay further for guac
- 13% extra prone to assume a match’s humorousness is essential
- 37% extra prone to be involved about local weather change
- Over 2x extra prone to imagine in sparks in a relationship
- Almost 4x extra prone to take into account themselves a feminist
The I’m Professional-Selection profile badge will go dwell for OkCupid customers within the US on Wednesday, and the Professional-Selection Stack will change into obtainable quickly after.
*Nash, Elizabeth, and Naide, Sonia. “State Coverage Tendencies at Midyear 2021: Already the Worst Legislative 12 months Ever for U.S. Abortion Rights,” New York: Guttmacher Institute, 2021. Accessed on September 12, 2021
**As much as $50,000.
Obtain OkCupid to discover a pro-choice date now.